Barcelona is reaffirming its position as a global benchmark for gastronomy, especially in 2025, a year that promises to be full of significant changes in the hospitality sector. Catalonia has been recognised as a World Region of Gastronomy, and this designation drives new opportunities for hospitality businesses in the city. If you want to keep your restaurant, bar or café at the cutting edge, we tell you what the main gastronomic trends in Barcelona will be in 2025.

In this blog post, we share the inspiring story of Tom, one of our clients who decided to leap into the hospitality industry through a transfer with Bareca Group, our agency. Tom, who has previous experience in the sector but had never owned his own business, chose this path because it felt more accessible and provided the opportunity to receive guidance on key entrepreneurial aspects like licenses and local management.

Tom is one of the founders of SAGA Coffee Stories, a charming café located in the vibrant Eixample neighborhood. In this interview, he shares how he chose his location, the surprises the space held once it was operational, and the changes he implemented to transform an old take-out shop into a cozy and elegant café. He also discusses the success of his innovative menu, which combines classic and creative options, and how he has managed to build a loyal clientele, both local and international.

Tom's story not only highlights the challenges and achievements of starting a business in a competitive environment like Barcelona, but it also serves as inspiration for other entrepreneurs considering a transfer as a viable alternative to fulfill their dreams.

Keep reading to learn all the details of this successful business adventure!